Pakistan auto show is arguably the largest auto show in the country that attracts all the major players from across the local as well as the global auto industry every year. This year, Suzuki Pakistan is the platinum sponsor of the mega event and after the recent successful launch of the All-new Swift, all eyes are set on Suzuki for what else it may have up its sleeve. Well, they’re all in for a pleasant surprise as Suzuki Pakistan has exciting offerings to showcase from its futuristic global line-up this year. So stay tuned and watch this space for more.
ABOUT THE EVENT
The 17th Pakistan Auto & Parts Show 2022 a three-day event, organized by PAAPAM on the 29th ,30th and 31st of July 2022 in the international venue of Expo Centre, Lahore. Pak Suzuki unveiled its sample models for new lineup, a brand-new series of magnificent cars that will resonate individually with its evolving consumers’ needs. A line-up that has been crafted with a futuristic approach and that has an element to change the lifestyle of every Pakistani Automobile user. The amazing offerings include sample models include.
- Suzuki Hustler (660 cc Mild Hybrid)
- Suzuki WangonR Stingray (660cc Mild Hybrid)
- Suzuki Xbee (1000 cc turbo Mild Hybrid)
- Suzuki WagonR (660cc Mild Hybrid)
- Suzuki Every (660 cc)
- Suzuki Ertiga (1500cc) 7-seater
- XL7 – (1500 cc) 7-seater
Speaking at the event, Mr Masafumi Harano San, Managing Director Pak Suzuki, expressed optimism for the whole automotive sector encouraging participants to listen keenly to the changes the consumers are signaling. Keeping the futuristic approach intact, introduced multiple sampling offerings on display including the SUV, MPV, compact and hatchback category that has an element to inspire and relate with multiple and diverse consumer needs.
In his keynote, he stressed the pivotal importance of consumer-as-boss operating philosophy for all forward-looking enterprises. He further stated that because of the enormous demand from the local markets and super sales of auto parts, the focus of the company is also on increasing the supply of premium quality auto parts through localization. In concluding his speech, he said, “in terms of our customers, our focus is on moving them towards a premium offering and upgrading their lifestyle through our products.”
Speaking at the event, Mr. Aamir Shaffi, Executive Officer (marketing and sales) Pak Suzuki in his address, said, that after successfully getting entered in to premium hatch back category, it’s time for us to change the automobile landscape by stepping up in to different categories by introducing revolutionary cars. He also highlighted the runaway success story of the all-new Swift saying that this fabulous vehicle is equipped with rich built-in features showcasing the company’s futuristic approach. Because of the fantastic and appealing design with a sporty look and improved features, the all-new Swift within a short span of four months sold 6000 units.
He also made a convincing case for growth in challenging times achieved through focusing on consumer insights. He expressed his gratitude to the consumers who have wholeheartedly made the Swift launch, an industry benchmark.
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